Subflow (Case Study)
This was a personal project where I designed SubFlow from scratch, a mobile fintech app that helps Nigerians automatically track and manage recurring subscriptions. The goal was to make renewals transparent, surface hidden charges, and give users control to cancel or pause subscriptions in one tap.
(The Brief)
The challenge was to create a clear, intuitive way for users to monitor recurring charges, detect hidden fees, and manage subscriptions without digging through SMS alerts or bank logs.
(From Concepts to Concrete Designs)
I started by mapping user needs, banking behaviors, and subscription patterns into structured flows. These insights guided sketches and wireframes that defined the core actions: detect, review, cancel, and pause subscriptions.
