Splitly (Case Study)
I was tasked by a product team to demonstrate my design thinking using Splitly—a shared-expense platform—by simplifying how users split, track, and settle group payments without confusion or constant follow-ups.
(The Brief)
Splitly needed a clearer, more intuitive way for users to split and manage shared expenses. The goal was simple: reduce confusion, eliminate manual reminders, and make settling group payments feel effortless.
(From Concepts to Concrete Designs)
I began by transforming scattered ideas, pain points, and user frustrations into structured flows. Early sketches evolved into focused wireframes that clarified core actions—splitting, tracking, and settling—without visual noise or extra steps.
